Korea – The Fastest Growing Franchise Market

Expand Your Business with IFS

• Excellent track record of attracting big brands
• Steady growth over 39 successful editions 
• 23,000+ visitors from across Korea and from over 15 countries
• 200+ exhibitors 
• 400+ stands 


Experience Service Delivered by Highly Reputed Organizers

The collaboration between two well-established exhibition organizers, Reed Exhibitions and COEX, will add significant value for IFS exhibitors.


Exhibit at Korea’s Best Venue

The show venue, COEX, is a top Korean exhibition center. Located in the Gangnam area of central Seoul, the exhibition site is served by key transportation infrastructure, including a bus terminal, two subway lines and an express link to Incheon International Airport, making it an ideal location for both exhibitors and visitors. COEX is also served by a major shopping complex.


Connect to Your Buyers through Extensive Marketing Channels

• 306,654 EDM sent to visitors listed in the show’s contact database 
• 133,059 text messages issued to target visitors
• Mobile leaflets sent to 11,784 Visitors
• Mobile Directory Sent to 9,515 Visitors 
• 240+ items of online viral marketing issued via major internet platform, Naver & Daum 
• Advertisements and media coverage in major mass media and industry publications 
• Year-round SNS promotion via Kakao, Facebook and blogs
• Promotion in COEX mall where 100,000 – 150,000 people visit daily

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